Jute Rug Discoloration . Why a rug pad for jute rugs on laminate floors? Jute rugs are durable and can withstand foot traffic very well. How to Clean a Jute Rug 9 Steps (with Pictures) wikiHow from www.wikihow.com Fabric softeners and any type of liquid cause damage to jute rugs and can even cause discoloration. Cleaning your jute rug regularly is very vital in preserving its looks; 2 how to give your jute rug a longer lifespan.